Challenge
Drive adoption of Coca-Cola’s app across multiple European markets while securing internal buy-in from regional teams, and give football fans a compelling reason to engage through a single, scalable campaign.
Insight
Football fans don’t just want prizes — they want access. Authentic voices within fan culture, combined with once-in-a-lifetime experiences, create deeper engagement and stronger motivation to participate.
Idea
Create a continent-wide competition, fronted by Eman Balogun and local influencers, offering a headline prize of attending 5 matches in 5 cities across 5 weeks — showcasing the kind of access only Coca-Cola can deliver.
Execution
Delivered a multi-market campaign leveraging Coca-Cola’s European club partnerships, supported by influencer-led content and three core films: a B2B piece to excite internal markets, a B2C film driving app downloads and entries, and a winners’ film capturing the experience. End-to-end planning and logistics ensured seamless delivery across all touchpoints.
Result
Part of Coca-Cola’s wider Always On football campaign
Contributed to the growth of first-party data by over 830,000
Drove widespread engagement through culturally relevant, access-led experiences
Challenge
Extend and leverage Sela’s partnership with Newcastle United by creating a more inclusive matchday experience, addressing the disconnect felt by the 12 million adults in the UK living with hearing loss who are unable to fully enjoy the atmosphere of alive football game.
Insight
Football is more than something you watch — it’s something you feel. For deaf and hard-of-hearing fans, translating sound into physical sensation could unlock a deeper, more emotional connection to the game.
Idea
Develop the Sela Sound Shirt — a world-first innovation using haptic technology to convert stadium audio into real-time vibrations, allowing fans to feel the energy, intensity and emotion of the match through touch.
Execution
Working in partnership with RNID, the shirts were introduced to fans at live matches, with embedded actuators responding to crowd noise and in-game moments. The initiative was amplified through digital and social channels, showcasing the technology in action and reinforcing Sela’s commitment to creating “Spectacular Experiences.”
Result
Generated over 5 billion global reach
Drove a 520%+ increase in traffic to Sela’s social channels
Adopted by leagues including La Liga and Serie A, with further global expansion underway
2017 FMBE Awards - Most Effective Display GOLD
2018 BE CONNECTED Awards - Art At Work SILVER
The Challenge
Rolls-Royce needed to reintroduce itself at Goodwood after 14 years and connect Black Badge with a younger, more global audience without compromising its luxury positioning.
The Insight
Black Badge represents a darker, more rebellious side of the brand, something rarely expressed in traditional Rolls-Royce environments.
The Idea
Create an immersive experience that physically embodied this shift, moving away from heritage and into something more provocative and contemporary.
The Execution
The 900 sqm experience (inspired by the iconic shape of the Black Bladge alloy), rated by many as ‘the best at this year’s Festival’ included a 5m high SpirIt of Ecstasy, ‘The Black Goddess’, emerging from a fountain pool of black oil, proudly overlooking the Black Badge trilogy of cars, Ghost, Wraith and Dawn. The experience was made up of four distinct segments on the public side, two featuring cars, one cinema and one museum. A discreet VIP area featured an indoor lounge, live artistic creations, F&B and music.
Result
Sales of 28 cars directly attributed to the experience (client target given to us was 12)
FMBA Gold
BE Connected Silver
Described as one of the best installations at Goodwood
The Challenge
Treasury Wine Estates briefed us to create a UK/Australian toolkit campaign for food retailers that would highlight the ‘big’ flavours within the Rosemount range and drive wine sales from Monday to Thursday.
The Insight
Consumers who enjoy wine with their meals often lack the confidence to choose the right wine to pair with food, particularly during midweek when purchasing is more routine and less considered.
The Idea
Position Rosemount as the easy, go-to choice for midweek meals by helping consumers confidently pair the right wine with the right food.
Execution
A retail toolkit designed for use across UK and Australian food retailers, centred around the bold flavour profiles of the Rosemount range.
Clear, accessible guidance was provided to help consumers match wines to everyday meals, supported by on-pack menu ideas that made pairing simple and relevant to what they were already cooking at home.
The campaign focused on simplifying choice at the point of purchase, making it easier for non-connoisseurs to engage with the category and feel confident selecting a wine midweek.
Result
Increased likelihood of midweek purchase (Mon–Thurs)
Encouraged repeat purchase by building confidence in wine selection
Drove increased overall weekly wine spend
The Challenge
TK Maxx wanted a highly engaging Christmas campaign to drive awareness of their ‘Ridiculous Possibilities’ shopping proposition and increase footfall to stores.
The Insight
Creating a standout, participatory experience in a high-footfall location would maximise visibility and encourage engagement during the busy Christmas period.
The Idea
Bring the ‘Ridiculous Possibilities’ proposition to life through an unexpected, interactive Christmas experience.
Execution
A large-scale Christmas musical jukebox installed outside London’s Kings Cross Station.
Consumers were invited to select songs and trigger live performances from a choir, delivering unusual renditions of Christmas favourites, including the track from the new TK Maxx Christmas ad.
The installation was designed to stop people in their tracks, encourage participation and create shareable moments, supported by a range of consumer promotions to drive footfall into nearby stores.
Result
Visibility across 330,000 daily footfall at Kings Cross
High engagement with an average dwell time of 4.5 minutes
Over 150,000 social media shares
Retail sales exceeded target for the campaign week
TJX US: “This is what we should be doing”
ISP Art Direction GOLD
EACA PMC GOLD
The Challenge
Position Gordon’s Gin as a connoisseur’s choice by reinforcing its craftsmanship and quality credentials, while driving sales across both on and off trade.
The Insight
The distillation of Gordon’s, combining handpicked juniper berries and botanicals is an art form in itself, creating a natural link between the brand and the world of art.
The Idea
Partner with the Turner Prize to place Gordon’s within a credible artistic arena, aligning the brand’s craft with one of the UK’s most prestigious contemporary art platforms.
Execution
Sponsorship of the Turner Prize, creating a strong association between Gordon’s and the Tate Modern.
The activity included a branded bar within the Tate, limited edition POS for style bars, and an off-trade promotion designed to drive sales while leveraging the partnership through Tate-related city breaks.
Following the success of the first year, the campaign extended into a second year with an experiential tour. Consumers were invited to sample the Gordon’s range while engaging with the work of Turner Prize artists.
For the first time in Turner Prize history, the public were able to comment on the artwork, opening up the experience to a broader audience. The tour was launched by David Lammy, Minister for Culture, alongside Janet Street-Porter.
Result
Sales in major multiples increased by 80% over the first weekend of trading
Strengthened Gordon’s positioning as the connoisseur’s choice
Secured a second year of sponsorship following campaign success
The Challenge
Leverage MasterCard’s 2012 partnership with Disney by creating a toolkit of promotional activity that could be distributed via the MasterCard central online hub for merchants and issuers to use across retail and banking environments.
The Insight
Exclusive, once-in-a-lifetime experiences provide a powerful incentive for engagement and participation.
The Idea
Create a series of bespoke ‘Priceless’ Disney experiences that were not available to the general public, bringing the partnership to life in a compelling and distinctive way.
Execution
In collaboration with Disneyland Paris, a range of exclusive experiences and prizes were developed and packaged into a toolkit for use by merchants and issuers.
These included the opportunity for a child to open the gates to Disneyland with Mickey and be the first into the park, switch on the Christmas tree lights during festive celebrations, and lead the Disneyland Paris parade alongside Mickey and other Disney characters.
The toolkit was designed for easy adoption across multiple channels, enabling consistent activation of the MasterCard ‘Priceless’ platform at scale.
Result
Delivered a scalable promotional toolkit for widespread use across merchants and issuers
Created unique, high-value experiences aligned to the ‘Priceless’ platform
Strengthened the MasterCard and Disney partnership through exclusive activation
BAFTA Nominated 2010
MMA 2009 Best Cross Media Campaign
MMA 2009 Best Overall Campaign
The Challenge
Engage a young, hyper-connected audience and increase brand recall by creating a campaign that felt native to their digital behaviour rather than traditional advertising formats.
The Insight
This audience doesn’t passively consume content, they live across platforms, engaging in real time across social and mobile environments.
The Idea
Create a cross-platform online drama that behaved like its audience, distributed across the social web, unfolding in real time, and accessible wherever users were already active.
Execution
‘Who Killed Summer?’ became the first cross-platform online drama of its kind, delivering TV-quality production across 22 episodes and attracting over 5 million views.
The narrative unfolded in virtual real-time across multiple social platforms, allowing audiences to follow and engage with the story as it happened.
A central hub site aggregated all activity, giving users access to social media environments, interactive tools, apps and live conversation feeds.
A mobile app enabled viewing on-the-go, while a ‘mini player’ allowed episodes to be embedded directly within users’ social media, extending reach and accessibility.
The campaign also featured celebrity appearances including Liam Gallagher, Huey Morgan, DJ Yoda and Nathan ‘Flutebox’ Lee, further amplifying engagement.
Result
5 million views across 22 episodes
BAFTA Nominated (2010)
MMA 2009 Best Cross Media Campaign
MMA 2009 Best Overall Campaign
The Challenge
Following the opening of the SEAT store at Westfield White City, SEAT had the opportunity to activate a two-week installation within the main atrium.
The objective was to engage a high volume of potential customers, raise brand profile and deliver measurable increases in awareness and consideration of SEAT products.
The Insight
Traditional car displays don’t reflect the lifestyle and energy associated with the brand.
The Idea
Recreate the atmosphere of Barcelona by transporting an urban plaza into the heart of Westfield, bringing the ‘Created in Barcelona’ positioning to life in a more authentic and engaging way.
Execution
A large-scale installation designed to replicate an urban Barcelona plaza within the shopping centre atrium.
The environment moved away from traditional car stand formats, instead immersing visitors in a space inspired by the energy, style and culture of the city.
The experience was designed to be interactive and social, encouraging visitors to explore the space, engage with the brand and share their experience with friends, family and across social media.
Result
High levels of engagement with a large volume of Westfield visitors
Increased brand awareness and consideration
Delivered a measurable impact in line with campaign objectives
The Challenge
Launch the new Play-Doh Wheels collection of construction toys and position it as the ideal gift for truck-loving preschoolers, encouraging creative and imaginative play.
The Insight
Creative play is a vital part of childhood development, helping children grow emotionally, socially, intellectually and physically.
The Idea
Bring the construction yard into the child’s bedroom, reflecting how children use imagination to transform everyday environments through play.
Execution
A series of TVRs (6, 10, 15, 20 and 30 seconds) created for TV, social and third-party toy retailers.
The creative translated the construction world into a child’s bedroom setting, visually expressing the imaginative possibilities of the Play-Doh Wheels range and how the toys enable children to create their own environments.
The overarching line ‘Shape Your Imagination’ captured both the functional product usage and the broader emotional and developmental benefits.
Result
Delivered a clear and consistent campaign across multiple formats and channels
Communicated both product function and developmental benefit
Positioned Play-Doh Wheels as a creative and engaging gift for preschoolers
The Challenge
For the ‘top secret’ global launch of the Porsche 911 Turbo Exclusive ‘Gold’ Edition at Highclere Castle, create an exciting yet cost-effective way to reveal the car to prospective buyers and Porsche dealers from around the world across two nights.
The Insight
The exclusivity and distinctive gold finish of the model provided a clear creative direction for the reveal.
The Idea
Use light as a metaphor for the ‘gold’ edition, revealing the car through a dramatic ‘Sun Ray’ installation that symbolised the dawn of a new model.
Execution
A bespoke ‘Sun Ray’ art and lighting installation, constructed from thousands of golden wires, designed to represent the rays of the sun.
The car sat in complete darkness before being gradually revealed as the installation illuminated, bathing it in golden light.
The reveal was preceded by a short film featuring transitions between sunrises, lifestyle imagery and close-up details of the car’s design, building anticipation ahead of the live moment.
As the car was unveiled, electric violinists FUSE performed live on stage using £1 million solid gold violins, adding a final layer of drama and reinforcing the exclusivity of the event.
Result
Delivered a high-impact global launch experience across two nights
Reinforced the exclusivity and craftsmanship of the ‘Gold’ Edition
Created a memorable and immersive reveal for an international audience of buyers and dealers
The Challenge
Launch the Samsung Diva handset to 18–24-year-old females and establish it as a standout choice in a highly competitive market.
The Insight
For this audience, mobile phones are as much about self-expression and style as they are about function.
The Idea
Position Diva as the ultimate fashion accessory by aligning it directly with the fashion world.
Execution
A partnership with Elite Model Management, supported by exclusive fashion-led gift-with-purchase offers designed to attract attention and drive purchase.
The campaign was brought to life through ‘live’ Diva window displays, competitions and in-store handset demonstrations, securing strong retail presence for over three months.
Result
Best-selling female handset in Q2 2010
The Challenge
To mark Earth Day 2009, Metro International wanted to engage its global audience of 23 million readers and encourage meaningful action around sustainability.
The Insight
Small individual lifestyle changes, when multiplied at scale, can create a significant collective impact.
The Idea
Shift the focus from reducing a negative “carbon footprint” to creating a positive “handprint” encouraging people to take simple actions that contribute to preserving the planet’s resources.
Execution
A global ‘Green’ edition of Metro International, supported by a multi-channel campaign across press, TV and social media.
Readers were challenged to try something new, a small lifestyle change and share their experiences with others around the world, creating a sense of collective participation and momentum.
Result
Engaged a global audience of 23 million readers
Encouraged widespread participation in sustainable behaviours
Created a shared platform for global interaction around Earth Day
The Challenge
Support the launch of eBay’s new fashion offering and its sponsorship of Capital’s Summertime Ball by engaging a young, style-conscious audience.
The Insight
This audience enjoys expressing personal style and sharing it in real time, particularly within high-energy, social environments.
The Idea
Turn attendees into the stars of their own fashion moment by inviting them to step onto an eBay catwalk and showcase their look.
Execution
An interactive eBay catwalk experience installed at Wembley during the Summertime Ball.
Visitors were invited to strike a pose and have a GIF created inside a neon-lit environment designed to reflect the energy of the event.
Selected participants were featured on the main stadium screen, amplifying visibility and encouraging further participation, with one winner receiving a shopping spree in eBay’s fashion zone.
Result
High levels of audience participation and engagement
Extended reach through on-screen amplification and shareable content
Supported awareness of eBay’s fashion offering among a younger audience
The Challenge
Launch a new flagship TK Maxx store in central Edinburgh during the Fringe Festival and drive awareness, footfall and sales.
The Insight
A bold, visible presence in a busy city environment can quickly capture attention and create momentum around a new store opening.
The Idea
Create a campaign centred around saying a big ‘HELLO’ to the city, using a highly visible and mobile activation to engage shoppers.
Execution
A large-scale ‘HELLO’ inflatable was transported around Edinburgh, creating strong visual impact and drawing attention across key locations.
The activation was supported by a Scottish drum band and branded staff distributing merchandise, increasing visibility and engagement on the ground.
A social-led treasure hunt encouraged shoppers to find TK Maxx price tags hidden around the city and redeem them in-store for rewards, driving footfall directly to the new location.
The Edinburgh campaign formed part of a broader toolkit used for new store openings across the UK and Europe.
Result
Store launch exceeded sales targets
High levels of visibility and engagement across the city
Scalable toolkit applied across multiple new store openings
The Challenge
Increase engagement and grow followers on the Birra Moretti UK Instagram page by encouraging repeat visits and deeper interaction with the brand.
The Insight
Encouraging users to actively explore content rather than passively consume it, increases engagement and dwell time.
The Idea
Create a weekly ‘Explore with Baffo’ adventure, where users follow a trail of clues across Instagram to discover Baffo’s location in Italy.
Execution
A series of connected Instagram journeys built across multiple accounts, guiding users through a sequence of content including Italian locations, cultural moments and authentic recipes.
Each journey led users through different parts of the Birra Moretti Instagram presence, before concluding on a final account revealing Baffo’s location.
Participants who correctly identified the location and answered a simple question were entered into a prize draw, incentivising completion and repeat participation.
Result
Increased dwell time and engagement across Instagram content
Encouraged repeat visits through weekly challenges
Grew follower interaction across multiple brand accounts
Good Things Come To Those Who Wait
Having worked on the Diageo portfolio for over 10 years, Guinness was one of the core brands I was involved with creatively directing. This included everything from instore promotions for the now famous Guinness St. Patrick’s hat to on-trade POS reflecting the brands USP (opposite).
The Challenge
Support Cadbury’s December #Cadvent activity by keeping the brand top of mind and driving preference during the key festive trading period.
The Insight
At Christmas, shared family moments and small acts of generosity create strong emotional connections with brands.
The Idea
Create a memorable festive experience that families could take part in and share, bringing the spirit of Cadbury’s Christmas to life.
Execution
A travelling activation where shoppers were invited to step inside their own snow dome and have their photo taken with Cadbury’s Santa.
Participants received their photo as a keepsake, along with boxes of Cadbury’s Christmas chocolates.
Those not taking part in the experience were still engaged through the distribution of individual chocolates, ensuring broad reach and interaction across the shopping environment.
Result
High levels of engagement with shoppers and families
Strong brand presence during the festive period
Reinforced Cadbury’s association with generosity and Christmas
The Challenge
Build on Subway’s ‘Train Hard, Eat Fresh’ positioning by reinforcing its healthier eating credentials and driving relevance in the lead-up to the Olympics.
The Insight
Association with elite athletes provides credibility for healthier choices, while personalisation makes the message more relatable to consumers.
The Idea
Use athletes’ ‘Personal Bests’ (their favourite low-calorie Subs) to prompt consumers to consider their own, captured in the line ‘What’s Yours?’
Execution
A fully integrated campaign spanning in-store, TV, outdoor, digital and social channels.
The activity featured four GB Olympic athletes, Holly Bleasdale, Anthony Ogogo, Louis Smith and Pops Mensah-Bonsu, sharing their personal best Sub choices, bringing authenticity and relevance to the messaging.
The creative encouraged consumers to engage with the idea by identifying their own ‘Personal Best’, linking the product range directly to individual preference and healthier eating.
Result
Reinforced Subway’s healthier positioning
Leveraged athlete partnerships ahead of the Olympic blackout
Delivered a consistent message across multiple channels
2010 ISP Awards Gold for Best Art Direction
2010 European IMC Awards Bronze for Best Small Budget Campaign
The Challenge
Promote the Samsung Genio White as a colour exclusive within O2 stores and drive footfall and sales.
The Insight
Seasonal moments like Halloween provide an opportunity to create simple, eye-catching retail executions that cut through in-store environments.
The Idea
Use the product’s distinctive white colour to create a playful, Halloween-themed execution that puts the handset at the centre of the communication.
Execution
A retail-led creative concept that dialled up the Halloween theme in a simple, visually striking way, ensuring the Genio White handset remained the focal point.
The execution was designed to stand out in-store, attract attention and encourage shoppers to engage directly with the product.
Result
Increased footfall in-store
Tangible sales uplift during the campaign period
2003 MCCA Gold - Best Idea or Concept
The Challenge
Reposition Pot Noodle as the ‘Tango’ of the snack pot world and increase its appeal among a 16–24-year-old irreverent audience.
The Insight
This audience responds to provocative, tongue-in-cheek humour that pushes boundaries and creates talkability.
The Idea
Create a deliberately absurd campaign by offering £10,000 compensation to anyone who found a dog in their Pot Noodle.
Execution
A fully integrated campaign built around the ‘Not Poodle’ idea.
The promotion offered a £10,000 prize to anyone claiming to find a dog in their pot, generating immediate intrigue and conversation.
Supported by in-store POS and a series of tongue-in-cheek TV commercials, including an ‘insurance claims’ style ad and a spot featuring an owner attempting to disguise his dog as a poodle to claim the prize.
The tone leaned into humour and absurdity, aligning with the brand’s irreverent positioning.
Result
MCCA 2003 Gold – Best Idea or Concept
The Challenge
Launch the LG Optimus L Series and communicate both the emotional appeal of the brand and the functional benefits of each handset.
The Insight
Combining emotional resonance with clear product benefits creates a stronger and more meaningful connection with consumers.
The Idea
Unite the ‘Life’s Good’ emotional benefit with the functional USP of each handset through a consistent visual and messaging system.
Execution
Development of an Optimus brand architecture and visual style built around illustrative heart motifs, symbolising a love of life.
Each execution combined emotional and functional elements specific to individual handsets, ensuring clarity of message across the range.
The £3.5 million campaign ran across outdoor, online, tabloid and targeted press, alongside sponsorship of ITV2’s The Exclusives.
Result
Delivered a cohesive brand and product story across multiple channels
Clearly communicated both emotional and functional benefits
Established a distinctive visual identity for the Optimus L Series
2000 EFSP Grand Prix
2000 EFSP Gold Soft Drinks Category
2001 SPCA - Marketing Campaign of the Year
2001 ISP Platinum - Consumer Promotions
2001 ISP Gold - Consumer Awareness
2001 ISP Gold - Premiums
The Challenge
Encourage young consumers to choose Tango over other soft drinks and increase brand preference within a highly competitive category.
The Insight
This audience responds to bold, irreverent campaigns that invite participation and create a sense of shared behaviour.
The Idea
Create a campaign that actively encourages Tango drinkers to ‘shout down’ non-drinkers, turning brand preference into a loud, participatory act.
Execution
A fully integrated campaign spanning TV, radio, posters, press and on-pack activity.
Consumers were encouraged to purchase a Tango megaphone and take part in the campaign by seeking out non-drinkers and ‘shouting them down’.
The activity was amplified through radio wind-ups featuring John Culshaw, alongside widespread visibility across over 40 million promotional packs.
Result
Advertising awareness increased from 35% to 57% within three months
Radio campaign reached 45% of all 15–19-year-olds
Tango megaphone sales exceeded targets
One of Tango’s most successful campaigns
The Challenge
Lead and deliver all national in-store campaigns (supported by outdoor), covering value offers, LTOs, new product launches, partnership promotions and franchise brand guidelines at high volume and speed.
The Insight
A consistent, visually distinctive in-store environment is key to standing out in a highly competitive QSR category and driving customer engagement.
The Idea
Rejuvenate the in-store experience with a fresh, cohesive visual approach that could be applied across all campaign types while maintaining speed and consistency.
Execution
As Creative Director, I led the development of all national in-store campaigns, bringing a new look and feel to a previously tired retail environment.
Work spanned concept, design and typography, with campaigns delivered at pace, often within four working days from brief to initial colour visuals for client presentation.
The output covered a wide range of activity including value-led promotions, limited-time offers, new product launches and partnership campaigns, alongside the creation of clear brand guidelines for franchisees.
Result
Rejuvenated in-store environment, differentiating Subway from competitors
Delivered high-volume campaign output at speed and consistency
Agency AAR scores reached their highest level following takeover of the account
The Challenge
Extend and leverage MasterCard’s ongoing sponsorship of The BRIT Awards while demonstrating a genuine connection to music and increasing engagement with the Priceless Cities programme.
The Insight
Exclusive, intimate experiences with artists create stronger emotional engagement than standard ticket access.
The Idea
Create a series of ‘Priceless Gigs’, intimate music experiences available only to cardholders signed up to Priceless London.
Execution
A programme of exclusive gigs featuring artists including Ne-Yo, Rita Ora, Emeli Sandé, Conor Maynard and Delilah.
Cardholders registered with Priceless London were invited via email to enter draws for tickets, rewarding existing members while encouraging further engagement.
The activity was promoted via The BRIT Awards official website, driving new sign-ups to the programme.
Each event included an additional ‘Priceless’ moment for one attendee, such as a surprise signing to Universal Motown Records with Ne-Yo, adding a unique and memorable layer to the experience.
Result
Increased engagement with Priceless London members
Drove new sign-ups via BRIT Awards platform
Reinforced MasterCard’s credibility within music through exclusive experiences
Pitch Win
Attract Notify Tempt & Sell.
The Challenge
Develop a clear and effective in-store communication approach for the Post Office, simplifying a wide range of products and services within a highly cluttered retail environment.
The Insight
In a complex retail space, simple, consistent messaging is key to helping customers quickly understand and engage with multiple offers.
The Idea
Create a clear communication framework — Attract, Notify, Tempt & Sell — supported by consistent design guidelines and a hard-hitting messaging strategy.
Execution
Development of a unified in-store communication system that simplified how products and services were presented to customers.
The approach combined strong, consistent visual design with clear messaging, making it easier for customers to navigate and understand the Post Office’s offering.
The strategy was delivered as part of a pitch, which successfully won the business.
Result
Won the Post Office business
Invited to present the pitch across five internal departments
Strong client endorsement of the strategy and creative approach
The Challenge
Launch the new luxury river cruiser, Orcaella, and inspire a B2B travel trade audience to actively promote the experience.
The Insight
Access to remote and lesser-visited destinations creates a compelling and differentiating proposition within the luxury travel market.
The Idea
Capture the unique journey and sense of discovery offered by Orcaella through a film designed to inspire and excite the travel trade.
Execution
Creation of a cinematic film and supporting presentation for Orient Express.
The film highlighted Orcaella’s ability to access remote communities and lesser-visited locations, showcasing the unique experiences available to guests.
Designed specifically for a B2B audience, the content aimed to equip and motivate travel partners to promote the offering as a once-in-a-lifetime adventure.
Result
Delivered a compelling sales tool for the travel trade
Communicated the unique positioning of Orcaella
Supported launch of a new luxury travel experience
The Challenge
Maximise the impact of Cadbury’s £10 million sponsorship of Coronation Street and capitalise on the nation’s lottery fever to drive engagement and purchase.
The Insight
Linking a familiar, high-interest mechanic (lottery-style play) with a popular TV property creates a compelling reason for repeat participation.
The Idea
Create a ‘Watch & Win Lotto’ where consumers match numbers inside Cadbury wrappers with numbers revealed during Coronation Street sponsored bumper breaks.
Execution
A promotional mechanic built around matching Lotto numbers printed inside Cadbury bar wrappers with numbers shown on screen during each episode.
Numbers changed with every broadcast, encouraging repeat purchase and ongoing engagement.
Prizes ranged from £25,000 for four matching numbers, £10 for three matches, and additional rewards including Travel Lodge discounts and Granada electrical goods for one or two matches.
Result
Drove repeat purchase through episodic engagement
Integrated seamlessly with Coronation Street sponsorship
Leveraged national interest in lottery-style gameplay
The Challenge
Bring the distinct flavour profiles of the Tango range to life and engage consumers in a memorable and interactive way.
The Insight
Translating flavour into physical, sensory experiences creates a more engaging and memorable brand interaction.
The Idea
Turn each flavour into a ‘taste sensation’ and bring it to life through a touring experiential campaign.
Execution
In collaboration with Tango’s pack designers, a series of flavour-led descriptors were created for the range — ‘Hit of Orange’, ‘Drench of Apple’, ‘Burst of Fruit Fling’ and ‘Blitz of Cherry’.
These were brought to life through the ‘Tango Flavour Frenzy’, a touring experience where fans entered a large inflatable and took part in challenges representing each flavour sensation.
Participants competed for the chance to win product and Tango merchandise, creating an energetic and highly interactive brand experience.
Result
High levels of consumer engagement through interactive participation
Reinforced flavour differentiation across the range
Extended pack design thinking into a live brand experience
