2017 FMBE Awards - Most Effective Display GOLD
2018 BE CONNECTED Awards - Art At Work SILVER

For the first time in 14 years, Rolls-Royce were back at Goodwood Festival of Speed on the Laundry Green. To create awareness and launch Black Badge to a younger global audience, we created a daring and unexpected experience that embodied the very spirit of the brand’s darker and more edgy side.

The 900 sqm experience (inspired by the iconic shape of the Black Bladge alloy), rated by many as ‘the best at this year’s Festival’ included a 5m high SpirIt of Ecstasy, ‘The Black Goddess’, emerging from a fountain pool of black oil, proudly overlooking the Black Badge trilogy of cars, Ghost, Wraith and Dawn. The experience was made up of four distinct segments on the public side, two featuring cars, one cinema and one museum. A discreet VIP area featured an indoor lounge, live artistic creations, F&B and music.