For the 'top secret' Global Launch of the new Porsche 911 'Gold' Exclusive Edition at Highclere Castle, we were tasked to create an exciting yet cost effective way of revealing the car to prospective buyers and Porsche dealers from around the world (over 2 nights).

Inspired by the exclusive colour of the new model, we created a 'Sun Ray' art and lighting installation (made up of thousands of golden wires), that represented the golden rays of the sun and the dawn of a new model. Sitting in complete darkness, the car was slowly bathed in light as as the installation was illuminated.

The show began with a short film transitioning between sunrises, lifestyle imagery and beautiful close up shots of the cars lines and features, teasing the audience before the big 'Sun Ray' reveal. As the car appeared to the audience, the world famous electric violinists FUSE, took to the stage playing live, with a pair of £1million solid gold violins.