To keep Cadbury's top of mind and peoples preferred choice for chocolate over the festive period we were asked to get behind #cadvent, Cadbury's December activity and countdown to Christmas. Shoppers and their families, up and down the country, had the opportunity to have their picture taken inside their very own snow dome with the Cadbury's Santa. They could take this keepsake away but not before they where given boxes of Cadbury's Christmas chocolates. Shoppers who didn't get their photo taken were still handed out individual chocolates as a Christmas treat.