To maximise the potential of Cadbury’s £10million sponsorship of Coronation Street and to cash in on the nations lottery fever we created the ‘Cadbury Coronation Street £½Million Watch & Win Lotto’.

Cadbury and Corrie fans were asked to match Lotto numbers printed inside wrappers of Cadbury bars to the numbers that would appear on screen during sponsored bumper breaks.

Lotto numbers changed each episode. Four numbers would win £25,000, three numbers £10 and discount vouchers for Travel Lodge and Granada electrical goods for one or two winning numbers.