To leverage MasterCards 2012 partnership with Disney, we were tasked to create a tool kit of promotional activity that could be uploaded to the MasterCard central online hub for merchants and issuers to use within their stores and banks.
Working with Disneyland Paris we created bespoke Priceless experiences and prizes that where not available to the general public. These included the chance for your child to open the gates to Disneyland with Mickey and be the first person into the park - the chance for your child to turn on the Christmas tree lights with Mickey during the festive celebrations - and for your child to walk at the head of the Disneyland Paris Parade with Mickey and his Disney friends.