To extend and leverage MasterCards ongoing sponsorship with the Brits Awards and to show cardholders that MasterCard take music seriously we created Priceless Gigs.

A series of Priceless Music moments that rewarded cardholders who had already signed up to Priceless London, part of MasterCards Priceless Cities loyalty programme.

They were personally invited by email to join the draw for tickets to one of a number of intimate gigs that included Ne-yo, Rita Ora, Emeli Sande, Connor Maynard and Delilah.

Priceless Gigs featured on The Brits awards official website where it prompted people to sign up to Priceless London for a chance to win.

Each intimate gig had an extra special Priceless moment for one lucky music fan e.g. Sonna Rele surprise signing to Universal Motown records with NE-YO.