To tie in with Earth Day 2009 we launched a Green edition of Metro International – The world’s largest global newspaper. We wanted their 23 million readers around the world to make a small lifestyle change that would create a big impact on preserving the planet’s resources. So rather than leaving a carbon footprint on the planet, we wanted the world to leave a positive handprint. Through a myriad of media including press, TV and social media, we challenged readers to try something new and to share that experience with other like-minded souls around the globe.