To keep people coming back to the Moretti UK instagram page and to grow followers, each week we created an adventure to ‘Explore with Baffo’. By solving where Baffo (the brand icon) was in Italy you could win prizes.

Using multiple accounts we were able to take instagrammers on a journey, exploring interesting content e.g. Beautiful/historical Italian locations and authentic Itallian recipes. The journey concluded on an account that revealed where Baffo was, and by answering a simple question you were entered into a free prize draw to win prizes. The concept ensured users explored all parts of the Birra Moretti instagram account(s), increasng dwell time and engagement in the activity.