Creative play is a vital part of childhood and child development. Through creative and imaginative play children can grow emotionally, socially, intellectually, and even physically. Play-Doh Wheels construction toys were designed as the perfect gift for truck-loving preschoolers to get them engaged in creative and imaginative activities.

To launch the new Play-Doh Wheels collection of toys, I wrote and concepted a number of 6, 10, 15, 20 and 30 second TVR's for TV, social content and for third party toy retailers. The idea was to bring the construction yard into the childrens bedroom, reflecting the kids imagination whilst playing.

The overarching theme 'Shape Your Imagination' encapsulated a product usage description with an emotional, intellectual and physical benefit.