2003 MCCA Gold - Best Idea or Concept

Our brief was to make Pot Noodle the ‘Tango’ of the snackpot world and increase it’s appeal among a 16-24yr old irreverant audience. The campaign idea was born out of a misguided cultural stereo type of eating dog. The promotion awarded £10k compensation (prize) to anyone who found a dog in their pot. It was supported by instore POS and a tongue in cheek TV commercial that took the style of an ‘insurance claims’ ad and a second ad that saw an owner trying to disguise his dog as a poodle to claim the £10,000.