2010 ISP Awards Gold for Best Art Direction
2010 European IMC Awards Bronze for Best Small Budget Campaign 

To promote Samsung Genio White as a colour exclusive in O2 stores, we developed an inspired creative concept that put the product at the heart of the communication. Not only did this simple execution effectively dial up the Halloween theme in a playful, eye-catching way, it proved its effectiveness by driving footfall in-store and resulted in a tangible sales spike.