After the successful opening of the new SEAT store at Westfield White City, SEAT had the opportunity as part of its agreement with the venue, to activate a two week installation within the main atrium. This opportunity would provide SEAT with the chance to talk with an unprecedented volume of potential customers and significantly raise the brand’s profile through engaging and interactive content that drives the key business messages. All engagements had to make a measurable difference to visitors’ awareness of the brand and increase their consideration of purchasing SEAT products. 

Our concept was to create an urban styled plaza that had been lifted out of the heart of Barcelona and dropped into the Westfield shopping centre. Unlike traditional car stands we wanted to create an environment that was more in keeping with being outdoors in Barcelona, surrounded by the buzz of Barcelona life. We created an experience that the public could interact with and enjoy, with memories they could share with friends and family, and on social media