2000 EFSP Grand Prix
2000 EFSP Gold Soft Drinks Category
2001 SPCA - Marketing Campaign of the Year
2001 ISP Platinum - Consumer Promotions
2001 ISP Gold - Consumer Awareness
2001 ISP Gold - Premiums

‘Tango – Shout Down Non Drinkers’ enticed young people to choose Tango over all other soft drinks. Consumers were encouraged to buy a Tango megaphone to seek out non drinkers and shout them down as part of a lively campaign which included TV, radio (wind-ups featuring John Culshaw), posters and press ads, as well as being communicated on over 40 million promotional packs.
Advertising awareness increased from 35 to 57% within three months whilst the radio campaign reached 45% of all 15-19yr olds. Sales of the Tango megaphone far exceeded targets, making it one of Tango’s most successful campaigns ever.