TK Maxx wanted a highly engaging Christmas marketing campaign to drive awareness of their ‘Ridiculous Possibilities’ shopping proposition. So we recreated a huge Christmas musical jukebox located outside London's Kings Cross Station. Consumers engaged by selecting songs and enjoying a choir sing an unusual rendition of a Christmas favourite including the song from their new Christmas ad.
A range of consumer promotions were on offer to encourage footfall to stores.

Visibility of 330,000 footfall outside Kings Cross station
High engagement – average dwell time 4.5 minutes
Over 150,000 shares on social media
Retail sales over target for week
TJX US - "This is what we should be doing"